Through the Looking Glass

Screening - AFDA Invite & Alice in Wonderland Have you ever wondered what that Vision Mission pop-up was about, every time you purchased a ticket at a Sterkinekor cinema or online via the Sterkinekor website? Granted I have always been aware that it was for some charitable cause or another, but I never truly  understood what it was for. As a result, I can shamefully admit that I would always skip past the ‘donate’ option.

Well, on Wednesday night I was privileged enough to obtain an invitation, courtesy of Sterkinekor and Vision Mission, to celebrate AFDA’s Vision Mission commercial award winners as well as be privy to a ‘secret’ screening of a highly anticipated blockbuster film.

It was at this mystery laden awards event that I came to understand what the Vision Mission was all about and why, from now on, I will choose to donate that minimum R2.50 extra whenever I buy a Sterkinekor movie ticket.

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Happy Singles Awareness Day!

Today is Valentines day. A solitary day of the year reserved for promoting all things related to ‘love’. Conventional wisdom, courtesy of intense commercialistation, would have you believe that this day is purely for celebrating with your significant other. You know, the person whose morning breathe, to you, smells like peaches and cream;  the individual
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Bite My Apple

New Moon - VIP Party Invite 01 On Friday the 5th of February 2010, I was privileged enough to obtain an illusive invitation to “The Twilight Saga: New Moon Exclusive VIP party”, courtesy of Sterkinekor and MiMoney.

Over the last several months, Sterkinekor Entertainment in association with MiMoney, have been teasing Twihard’s (fans of the Twilight saga movies and books) with the possibility of attending “the most exclusive party in 100 years”. Entering was easy. Simply watch New Moon and text your ticket number to a specified number. Each entry increased your chances of obtaining an invitation to the event.

Furthermore, upon entering the competition, fans would receive a text message notification with a specific code. This code could then be redeemed at the viral marketing inspired ‘Bite My Apple’ website; in order to unlock exclusive content from the movie in the form of wallpapers and screensavers.

After being psyched about the event for months, I was obviously excited to be able to attend. The anticipation factor was intoxicatingly high!

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“Who is Afraid of the Big Bad Wolf”?

The Twilight Saga - New Moon Before we left South Africa for our Australian holiday, I was aware that I would be missing the midnight screening of the latest cinematic instalment of the Twilight Saga: New Moon. An event that I was not only looking forward to but one that  I had made partial plans for with friends and family. I will not beat around the bush, I was bummed about it. Not only would I miss the midnight premiere but I would also be unable to share the experience with those closest to me. However, that all changed once I stepped foot in the land down under.

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Paranormal Activity – Trailer

Do you like being scared witless by nausea inducing camera work? If so, I have some good news. It looks like we may have another Blair Witch-esque movie coming our way called ‘Paranormal Activity’. “A young couple suspects that their house is haunted by a malevolent entity. They set up video surveillance to capture evidence
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