Bite My Apple
On Friday the 5th of February 2010, I was privileged enough to obtain an illusive invitation to “The Twilight Saga: New Moon Exclusive VIP party”, courtesy of Sterkinekor and MiMoney.
Over the last several months, Sterkinekor Entertainment in association with MiMoney, have been teasing Twihard’s (fans of the Twilight saga movies and books) with the possibility of attending “the most exclusive party in 100 years”. Entering was easy. Simply watch New Moon and text your ticket number to a specified number. Each entry increased your chances of obtaining an invitation to the event.
Furthermore, upon entering the competition, fans would receive a text message notification with a specific code. This code could then be redeemed at the viral marketing inspired ‘Bite My Apple’ website; in order to unlock exclusive content from the movie in the form of wallpapers and screensavers.
After being psyched about the event for months, I was obviously excited to be able to attend. The anticipation factor was intoxicatingly high!