Have you ever wondered what that Vision Mission pop-up was about, every time you purchased a ticket at a Sterkinekor cinema or online via the Sterkinekor website? Granted I have always been aware that it was for some charitable cause or another, but I never truly understood what it was for. As a result, I can shamefully admit that I would always skip past the ‘donate’ option.
Well, on Wednesday night I was privileged enough to obtain an invitation, courtesy of Sterkinekor and Vision Mission, to celebrate AFDA’s Vision Mission commercial award winners as well as be privy to a ‘secret’ screening of a highly anticipated blockbuster film.
It was at this mystery laden awards event that I came to understand what the Vision Mission was all about and why, from now on, I will choose to donate that minimum R2.50 extra whenever I buy a Sterkinekor movie ticket.